What Is SEO and Why Should I as Small Business Owner Know About It


SEO is short for search engine optimization or search engine optimizer.

SEO or Search engine optimization is a tactic of strategies and tasks used to increase the visitors to a website by obtaining a top ranking placement in the search results page of an internet search engine including Google, Yahoo, Bing and other search engines. SEO helps to make sure that a site is obtainable to a research engine and improves the chances that the website will be found by the search engine. It is not common for Internet users to click through pages and pages of search results, so the page in which a site ranks in a Search engine is very important for directing more traffic toward the website. The higher the website naturally ranks in organic outcomes of a research, the greater the opportunity that that site will soon be visited by way of a user.


SEO is typically a set of “white hat” best practices that webmasters and Site content producers follow to greatly help them achieve a better ranking in search engine results. An SEO service provider utilizes the practice of search engine optimization to boost the total amount of visitors to a Web page by obtaining high-ranking placements in the search results page of search engines. SEO services help to make sure that a site is reachable to a the search engine crawlers and improves the chances that the website will soon be found, indexed and ranked highly by the search engine.


SEO service providers offer a wide selection of packages and options for search engine optimization, which range from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support. There is also a lot you can do yourselves to help with the ranking of your page. The most important thing is content. Relevant high quality content containing the keywords people are looking for is imperative to getting ranked.


Search engine optimization (SEO) could be a powerful tool to greatly help potential customers find your website.

If the SEO is not done properly your site won’t be available on Google. Organic, unpaid search result rankings are not similar as pay per Click campaigns. In a PPC campaign, you pay Google or other search engines to produce a small text ad when someone performs a research utilizing your chosen keyword or phrase. Many people who use search engines give more weight to organic results than they do to PPC ads. SEO is important because there are billions of Web pages. If you don’t do it then search engines cannot categorise and rank your site for keywords highly relevant to your business. You can’t achieve great results doing one without the other.


For small businesses just starting out and trying to reach clients this is of utmost importance.

You might be exactly what the client is looking for but if he can’t find you on the search engine he can’t connect to you. For this reason our sites are all build with SEO plugin as standard to guide you in creating quality content that will be found and loved by Google. We also spend some time in our Website Design Workshop to guide you in a few things that need to be done for optimal results.

Anchen le Roux

Owner and Lead Developer at Simply Digital Design. Lover of WordPress & the WP-Community. Passionate about simple, green and nomadic living. WCJHB Organiser and Founder of the Great WordPress Virtual Summit

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